Monday 30 November 2015

Globalisation

Is our news influenced by American cultural imperialism? What examples can you think of?

Our news isn't influenced by American culture imperialism because American news is simply news for entertainment. It's more prominent for publishing stories on Hollywood culture and from a British perspective this is not valued. British news institutions do publish some articles associated with celebrities but primarily all the news is focussed on war and politics.

Has the increased globalisation of news improved the audience experience? How? Why?
Yes, this is because everyone can share the same experience of news at the same time, through live pictures and streaming which could be from the other side of the world. This increases audiences enjoyment. However, the globalisation of news has affected small institutions; for example the Ealing Gazette isn't valued as big media giants have dominated, which leaves local newspapers to produce poor quality news, despite producing loads of articles.  

Has globalisation benefited or damaged major news institutions? How? Why?
Globalisation has benefited major institutions as consumers don't have to physically buy newspapers, as newspaper websites online provide immediate consumption, such as the Mail Online. Also, institutions save money as loads of journalists aren't required as citizen journalism derives the content published online by big institutions. However, the downside is that it is hard to verify news from citizen journalism as it may not be completely accurate. 

Also, smaller news institutions are destroyed through the advances in technology, which mean audiences use social media sites to access news, such as Twitter and Facebook. Also,globalisation can be damaging for smaller news institutions, which produce local papers. For instance, take the Ealing Gazette, which is owned by Trinity Mirror, the largest British newspaper, which is currently suffering against other media institutions, such as BBC. 

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