Can Twitter reinvent itself with packaged news before it gets sold?
The article talks about how twitter is in a 'crisis' and it
needs to reinvent itself in order for it to be successful and make it much more
worthwhile. Last week Twitter's announcement that it would be making 336
employees redundant, about 8% of its workforce, prompted many to ask this
question.
While the vast majority of the social network-using world is
on Facebook (1.2 billion active users versus Twitter’s 300 million)
in my opinion 'News' isn't just global current affairs and
the items that hit the tabloids. If you're in any industry in which it helps to
keep on top of general news or updates, then Twitter is brilliant. It's
something that is relevant and can provide great entertainment.
New wave of podcasts
aimed at younger, wider audience
As listeners look forward to the return of hit US true-crime
podcast Serial, audio producers are hoping to recreate its success with a new
wave of podcasts aimed at the reality TV generation. An audio diary by teenage
cancer survivors and subjects as diverse as life in an inner-city gang and on a
remote farm are among the projects planned by Acast. “The traditional podcast
audience in the UK is in their mid-30s to 40s and a bit geeky. Serial has
brought in a much larger female audience, but there’s not a lot being created
in the UK for that new market,” In the first of its projects, three teenagers
will use their phones to record their everyday experiences in what Martin calls
the “hellish limbo land” of cancer remission. These clips will then be edited
together into a series, due to launch early next year.
A Swedish podcast platform that received investment of £3.2m
in May to develop internationally. Podcasts are booming on both sides of the
Atlantic: on-demand audio grew by 34% in the UK in 2014, while 46 million
Americans – 17% of the population – listen to at least one podcast a month.
No comments:
Post a Comment